01
AI Readiness Audit
A deep scan of your digital footprint to spot every blind spot limiting AI visibility — from schema gaps to authority signals.
AI Visibility Guarantee
We'll grow your AI visibility — or we work for free.
That's our AI Visibility Guarantee: we will increase how often your brand is found, recommended and cited across the major platforms — ChatGPT, Gemini, Perplexity and Google's AI Overviews — or we keep working at no cost until we do.
Book Your Free
AI Visibility Strategy
Discover how to get cited by ChatGPT, Perplexity and Google AI Overviews before your competitors.
- ✓ AI readiness audit
- ✓ Prompt-level analysis
- ✓ Citation strategy
- ✓ 12-month roadmap
The search paradigm has shifted
Welcome to the Age of Answers — where AI delivers one definitive response and your brand is either in it, or invisible.
66%
Of Australians under 45 use AI to search for products
61%
Trust AI for product and service suggestions
57%
Will share habits for tailored AI recommendations
We don't guess. We build visibility inside the answer.
After deep research and hands-on testing across every major generative engine, we've built a framework to secure your brand's spot in AI-driven search.
As AEO and GEO specialists, we position your content as the definitive answer for ChatGPT, Perplexity, Gemini and Google's AI Overviews — so the next generation of customers, who aren't searching but asking, find you.
If your brand isn't in the AI-generated answer, you're handing opportunities to your competitors. That's where we step in.
Book a Free Strategy CallFuel your AI SEO success with a team that's driven staggering $$$ results for some of the biggest brands on the planet.
We bring our A-game to your AI search strategy, leaning on our collective 30 years of creative and technical SEO expertise — now applied to the generative engines shaping the next decade of discovery.
AI SEO
Be the brand AI recommends.
Engineer your content for superior influence on ChatGPT, Perplexity, Gemini and Google's AI Overviews — so your brand leads every answer that matters.
02
Conversational Content
Question-led content that mirrors the way real customers ask AI — clear, friendly, and built to be served as the answer.
03
Structured Data & Schema
Product, Article, FAQPage and Organization schema rolled out and rigorously tested so AI models can fully parse your content.
04
E-E-A-T Authority
Author bios, credentials, case studies and trust signals that prove you're the credible source AI should cite.
05
Citations & Brand Mentions
We create citations from authoritative sites, listicles, Reddit and PR sites to make sure your brand is seen as an authority by the major answer engines.
06
FAQ Optimisation
Pre-packaged, long-tail FAQ answers with the right FAQPage schema — AI's favourite format to lift and quote.
07
Content Hubs
Pillar pages and topic clusters interlinked into ecosystems that signal topical authority to every AI model.
08
AI Visibility Monitoring
Ongoing tracking of how often you appear and get cited inside ChatGPT, Perplexity, Gemini and AI Overviews — with a strategy that adapts.
Case Studies
This is what happens when growth-minded brands work with best-in-class SEO strategists.
Featured Case Study
$21
Cost per acquisition from paid channels
Shout showed us it's not about how big you are, it's how smart you do things.
Sam Wood28 by Sam Wood
Featured Case Study
500%
Increase in revenue from organic search
Shout helped us create a single brand with consistency of messaging across online and traditional channels.
Scott TealCommercial Manager, Baby Bunting
Featured Case Study
100%
Increase in Organic Search Traffic
400%
Social Traffic
#1
Category Words
45%
Lower CPS
The team at Shout gave us the digital foundation we needed to dominate the market online and in-store.
Frank WalkerFounder, National Tiles
Featured Case Study
5x
Increase in Organic Sessions
#1
Category Rankings
2x
Revenue Growth
300%
In-store Conv.
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable presence online.
Luke BowdenHead Of Digital, Repco
Featured Case Study
91%
Increase in organic traffic
#1
Sub-category rankings
#2
Key category rankings
#5
Key B2B categories
Shout helped us find new ways to get new traffic for our new offer.
MoulaSEO, SEM & Paid Social
Reviews
Don't take our word for it. Take theirs.
5.0
76 Google reviews
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results time and time again.
Nigel Ewart
Dec 2025
They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results. We highly recommend Shout to any organisation looking to strengthen their online presence.
Michael Gammon
Dec 2025
Working with the Shout Digital team, I have no words but praise. They are truly the best SEO and digital marketing agency there is. If you want a team that cares for your business, Shout Digital is the agency for you.
Stephanie Basilio
Dec 2025
After just three months, we made it onto page one of Google for the generic term “builders”, along with heaps of other Melbourne-related searches. Our traffic and rankings have been climbing every month since.
Nick Woodsman Projects
Dec 2025
After working with multiple agencies in the past and burning a lot of cash, Shout finally guided us to invest in the right channels to grow our business. They work as an extension of our team, and their promises are backed by real results.
shereen khan
Dec 2025
I've been with Shout for 2 years and couldn't be happier. Amazing team with great performance outcomes for my service-based business in Melbourne. They consistently drive solid organic leads and we see growth quarter on quarter.
Bismah Shaikh
Dec 2025
We've been working with Shout Digital for the past two years, and they've been an invaluable partner. We've seen consistent improvements in our keyword rankings, organic traffic, and overall online visibility.
Karen Correy
Dec 2025
Worked alongside Shout on a large e-comm client at the start of this year and was impressed by the seniority of the team and their knowledge in technical SEO and Google Ads. Have referred Shout to a few friends since then.
Melissa M
Dec 2025
Our thrilled clients are living proof that smart AI SEO can add more zeros to your bottom line.
Maximizing results through smart execution"Shout showed us it's not about how big you are, it's how smart you do things."
Creative thinking that drove demand"The team thought beyond the obvious to find interesting ways to raise and boost demand generation for Cocobella."
Driving traffic & high-value conversions"Shout helped us find new ways to get traffic for our new offer. And convert that traffic into loan applications."
True experts of their trade"A dedicated group of professionals we would highly recommend for anyone seeking to scale up their business through advanced digital strategy."
Opened our eyes to what digital can really do"Shout showed us how effective and simple an online campaign could be, and opened our eyes to the possibilities of digital marketing."
Substantial revenue growth"Helped us grow our revenue substantially over the last 10 years, and significantly augment our global sales online."
Our Team
Work with the team that delivers. Every time.
Our values power reliable results. Meet our department heads who live and breathe these values.
Founder, Director
Michael Jenkins
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he's been the driver of growth and prosperity for countless businesses of all shapes, sizes and industries.
Head of Growth
Guy Rintoul
Guy partners with businesses to turn marketing into a measurable growth engine, combining commercial strategy with hands-on digital expertise across search, paid media and analytics.
Chief Customer Officer
Megan Moloney
Megan brings 15+ years driving intentional growth through digital marketing, tech innovation, and consumer strategy. Her strategic, commercially focused approach has delivered sustainable growth for hundreds of brands.
Head of Paid Media
Gabriela Serrano Ruiz
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&Ts 2023 Performance Agency of the Year. Expert in data-driven strategies across all paid media.
Head of SEO
Chamal Alahakoon
With more than 10 years of experience in SEO, Chamal specialises in helping businesses grow online visibility through technical SEO, content optimisation, and automation.
Got questions? Get all the answers you need to kick things off with confidence.
Contact usAI SEO (also called AEO or GEO) is the practice of optimising your brand, content and entity signals so generative engines like ChatGPT, Perplexity, Gemini and Google's AI Overviews recommend and cite you. Traditional SEO targets a ranked list of ten blue links; AI SEO targets being the synthesised answer at the top. The disciplines overlap — quality content, schema and authority still matter — but AI SEO adds conversational formatting, entity optimisation and prompt-level testing.
Start now
Future-proof your search strategy with a custom AI SEO program.
Unlock your FREE 30-minute AI visibility strategy call.
Book Your Free Strategy CallWe are local!
Visit us in Melbourne or Sydney!
Want to meet the thriving team behind your top campaigns? Come and visit our offices.
Melbourne (Head Office)
187 Burley Street, Richmond VIC 3121
Sydney
Suite 1308, 109 Pitt St, Sydney NSW 2000