Margin
Are your best sellers and promotions actually leaving profit after product, fulfilment, fees and overheads?
We ask
“Can the business afford this sale?”
Profit-first ecommerce growth · Australia
Scale revenue.
Not just ROAS.
We find what's really holding your store back — margin, measurement, account structure or creative — then scale your Google, Meta and SEO spend against your true store economics. More revenue. More spend. And more of it left in the bank.
Shout · Profit view
Last 30 days
Profit contribution
$412K▲ 21%
X-Scale
3.4x
Blended efficiency
2.6x
Break-even
$38
New-customer cost
This week: PUSH. Headroom above break-even — scale spend in stages.
Trusted by
Retail and eCommerce brands that scale with Shout. 15+ years of profitable growth.
Reported vs real
Platform ROAS is the number Google and Meta want you to watch.
Plenty of stores hit record revenue and still have less cash at month end. Here's why — and what we look at instead.
What most agencies report
What Shout scales on
Platform ROAS — each channel claiming the same sale
One blended efficiency number across every channel
Revenue growth, whatever it costs
Profit contribution after ad spend and variable costs
Returning customers counted as wins
The real cost of winning a new customer
Flat monthly budgets
A 12-month calendar with daily pacing
Same targets on full price and on sale
Separate break-even lines for promo periods
How we think
Most retailers think they have a platform problem. Usually it's something else.
We diagnose all four lenses before we touch a budget.
Measurement
Platforms double-count. We judge growth on new-customer efficiency — numbers that survive contact with your P&L.
We ask
“Does this match the bank account?”
Account structure
Campaigns built to produce insight and scale cleanly, with budget concentrated enough to give a clear read.
We ask
“Built to learn, or just to spend?”
Creative
Genuinely different ideas across angle, offer, audience and format. Not twenty versions of the same ad.
We ask
“New idea, or just a tweak?”
The Shout profit-first framework
Four stages. One scoreboard: profit.
Stage 01
Revenue is vanity. Profit is sanity.
We model what every order really costs you and what the business needs to earn each day — then set the break-even line every channel is measured against.
- ✓ True cost per order
- ✓ Break-even efficiency target
- ✓ Fixed-cost coverage
- ✓ One source of truth across channels
Your trading year
Ecommerce demand isn't flat. Your budget shouldn't be either.
We map your year before it starts — so you go hard when shoppers are buying, protect margin when they're not, and walk into peak season with creative, stock and budget ready.
Always-on · Profit foundations
Scale with guardrails
Plan & test
Mid-year push
Reset & build
Peak trading
Jan
Sales
Feb
Valentine's
Mar
Autumn launch
Apr
Easter
May
Mother's Day
Jun
EOFY
Jul
Reset
Aug
Spring prep
Sep
Father's Day
Oct
Pre-peak build
Nov
Click Frenzy · BFCM
Dec
Christmas
Push hard Scale steadily Hold & protect margin
Example spend intensity · tailored to your category and margins
The numbers we run your store on
Four numbers. Checked daily.
Reporting is meant to change decisions, not validate them. Every week we make one call — push, hold or pull back — based on these.
01
Profit contribution
What's left after ad spend and variable costs. The number we report first.
02
Break-even efficiency
The revenue-to-spend ratio your store needs to stay in the black — full price and on sale.
03
New-customer cost
What it really costs to win a first-time buyer, not re-buy an existing one.
04
Daily profit target
Your monthly goal broken into a daily line, so you always know if you're on track.
GUARANTEED
The Shout Profit Guarantee
Miss the agreed numbers?
We work for free until we hit them.
We agree your profit, ROAS and MER numbers together before we start. If we don't hit the agreed numbers, we work for free until we do.
Baseline
Profit
Baseline profit contribution after ad spend and variable costs.
Baseline
ROAS
Baseline return on ad spend, set against your break-even line.
Baseline
MER
Baseline blended efficiency — total revenue ÷ total marketing spend.
- 01
Understand your true digital tROAS toward infinite scaling.
- 02
Achieve market saturation.
- 03
Ad spend scaling equals more profit per month for less fixed costs.
- 04
We give you the formula, you reap the reward.
Once we have your tROAS, we build you a custom test campaign (owned by Shout*).
Claim my guaranteeFree ecommerce profit diagnostic
We answer one question before we work together.
Where will your next ad dollar produce profitable growth?
Not a generic audit. A senior-led review of how your ads, data and unit economics fit together — useful to founders, finance and marketing whether we work together or not.
01Commercial context call~30 mins
02Independent analysis — Shopify, Google, Meta3–5 days
03Your break-even line & scaling headroomDelivered
04Strategy walkthrough with a senior expert60 mins
Cost Free
Timeframe Days, not weeks
Built for Growing online retailers
Book your free
Profit Diagnostic
Find out how far your store can scale — profitably.
FAQ
Straight answers for operators.
Australian ecommerce brands — typically on Shopify — that are already selling online and want to grow revenue and ad spend without sacrificing profit. If you're spending on Google and Meta but aren't sure what's actually making money, this is for you.
Let's grow big.
Profitably.
Find out where your next dollar should go — free.
Get your free profit diagnosticWe are local!
Visit us in Melbourne or Sydney!
Want to meet the thriving team behind your top campaigns? Come and visit our offices.
Melbourne (Head Office)
187 Burley Street, Richmond VIC 3121
Sydney
Suite 1308, 109 Pitt St, Sydney NSW 2000