01
Account & Job Audit
We audit your account and your job book — which services actually make you money, what a job is worth, and what you can afford to pay for a lead.
For Trade Businesses
More Trade Jobs at a Guaranteed Cost Per Lead — Or We Work For Free.
Built for tradies — plumbers, electricians, builders, roofers, HVAC and more. We agree your target cost per lead up front and guarantee it in writing. Miss it, and we work for free. Just real phone calls and quote requests from locals ready to book.
Limited time offer
Trades Lead Generation Strategy Session
Lock in Shout's written cost per lead guarantee for your trade business.
- ✓ Free audit
- ✓ Cost per lead target
- ✓ Free media plan
- ✓ Job volume forecast
We've been doing it for over 15 years
Trust expert-designed Google Ads strategies from Australia's most globally experienced team of never-give-up data scientists.
1,000+
Brands scaled
98%
Retention rate
4.9
80 reviews
Get in front of locals who need a tradie — right now…
…with Google Ads campaigns built around emergency and high-intent searches like "emergency plumber near me" and "electrician [suburb]" — the jobs that book today.
We target the suburbs you actually service, run ads when your phones are open, and cut the tyre-kickers, price-shoppers and out-of-area clicks that burn budget.
You get a cost per lead we agree on before we start — and a written guarantee we'll hit it, or keep working for free until we do.
Book a Free Strategy CallFill the diary with quality jobs at a cost per lead your trade business can bank on.
We've spent 15 years generating leads for service businesses across Australia. Same senior team, same relentless optimisation — pointed squarely at cheaper, better quality trade leads.
Google Search Ads
Be the first call. Every job.
When someone's pipe bursts, their power goes out or their roof leaks, they search and they call the first business they trust. We make sure that's you — at a cost per lead we agree up front.
02
Emergency & Service Keywords
High-intent searches like 'emergency plumber near me' and '24 hour electrician' — plus negatives that stop you paying for DIY tips and job seekers.
03
Suburb-Level Campaigns
Campaigns split by service and service area, so you only pay for jobs inside the suburbs you'll actually drive to.
04
Ad Copy That Pre-Qualifies
Licence numbers, response times, callout fees and guarantees in the ad — so the phone rings with ready-to-book locals, not price shoppers.
05
Bidding To Your Cost Per Lead
Bids and budget managed to your agreed cost per lead, with spend pushed into the hours your team can actually answer the phone.
06
Landing Pages That Convert
Click-to-call pages with reviews, service areas, licences and a quote form — built to turn a click into a booked job.
07
Reporting On Leads, Not Clicks
Weekly optimisation and reporting on calls, quote requests and cost per lead — the only numbers that matter to a trade business.
Case Studies
This is what happens when growth-minded brands work with best-in-class SEO strategists.
Featured Case Study
3x
Inbound lead generation
Only SEM/SEO agency that's delivered the results they promised.
Prestige Slate RoofingGoogle Ads & SEO
Featured Case Study
160%
Increase in leads
Shout delivered us a steady pipeline of quality local enquiries we could actually book in.
Jim's Laundry ServicesPaid Search & Local SEO
Reviews
Don't take our word for it. Take theirs.
5.0
76 Google reviews
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results time and time again.
Nigel Ewart
Dec 2025
They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results. We highly recommend Shout to any organisation looking to strengthen their online presence.
Michael Gammon
Dec 2025
Working with the Shout Digital team, I have no words but praise. They are truly the best SEO and digital marketing agency there is. If you want a team that cares for your business, Shout Digital is the agency for you.
Stephanie Basilio
Dec 2025
After just three months, we made it onto page one of Google for the generic term “builders”, along with heaps of other Melbourne-related searches. Our traffic and rankings have been climbing every month since.
Nick Woodsman Projects
Dec 2025
After working with multiple agencies in the past and burning a lot of cash, Shout finally guided us to invest in the right channels to grow our business. They work as an extension of our team, and their promises are backed by real results.
shereen khan
Dec 2025
I've been with Shout for 2 years and couldn't be happier. Amazing team with great performance outcomes for my service-based business in Melbourne. They consistently drive solid organic leads and we see growth quarter on quarter.
Bismah Shaikh
Dec 2025
We've been working with Shout Digital for the past two years, and they've been an invaluable partner. We've seen consistent improvements in our keyword rankings, organic traffic, and overall online visibility.
Karen Correy
Dec 2025
Worked alongside Shout on a large e-comm client at the start of this year and was impressed by the seniority of the team and their knowledge in technical SEO and Google Ads. Have referred Shout to a few friends since then.
Melissa M
Dec 2025
Our Team
Work with the team that delivers. Every time.
Our values power reliable results. Meet our department heads who live and breathe these values.
Founder, Director
Michael Jenkins
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he's been the driver of growth and prosperity for countless businesses of all shapes, sizes and industries.
Head of Growth
Matilda Toepfer
Matilda started her career at a Manchester digital agency servicing all of Europe. She brings deep expertise in strategic digital marketing, data implementation and a relentless obsession with the latest technology.
Chief Customer Officer
Megan Moloney
Megan brings 15+ years driving intentional growth through digital marketing, tech innovation, and consumer strategy. Her strategic, commercially focused approach has delivered sustainable growth for hundreds of brands.
Head of Paid Media
Gabriela Serrano Ruiz
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&Ts 2023 Performance Agency of the Year. Expert in data-driven strategies across all paid media.
Head of SEO
Chamal Alahakoon
With more than 10 years of experience in SEO, Chamal specialises in helping businesses grow online visibility through technical SEO, content optimisation, and automation.
Got questions? Get all the answers you need to kick things off with confidence.
Contact usBefore we start, we audit your market, competitors and current numbers, then agree a target cost per lead in writing. If we don't hit that target within the agreed timeframe, we keep managing your account at no cost until we do. No fine print, no moving goalposts.
Start now
More jobs, less wasted spend, and a guaranteed cost per lead.
Unlock your FREE 30-minute strategy call.
Book Your Free Strategy CallWe are local!
Visit us in Melbourne or Sydney!
Want to meet the thriving team behind your top campaigns? Come and visit our offices.
Melbourne (Head Office)
187 Burley Street, Richmond VIC 3121
Sydney
Suite 1308, 109 Pitt St, Sydney NSW 2000